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The Westlake Picayune is a Texas Press Association award-winning newspaper dedicated to covering the prestigious Westbank area just west of downtown Austin, including the incorporated cities of Rollingwood and West Lake Hills as well as the highly-acclaimed Eanes Independent School District. The Picayune also serves readers in Lost Creek, Davenport Ranch, Rob Roy, Lake Hills Estates, Barton Creek West and Senna Hills.

 • 43% of households have children

• 53% of Westlake-area households have income greater than $100,000

• Westlake includes 23% of the households in all of Austin that earn more than $150,000 per year

• Average value of owner-occupied housing: $381,486

• 53% of population is 35 and older

• 75% of Westlake residents are college graduates; and 36% hold professional or graduate degrees

• Average age of area resident is 35

 According to the survey conducted by the Reynolds Journalism Institute’s Center for Advanced Social Research at the Missouri School of Journalism at the University of Missouri:

·         86 percent of adults over the age of 18 read a newspaper every week.

·         75 percent of those readers read most or all of their paper.

·         On average, readers spend 45 minutes reading an issue of their paper, compared to 42 minutes from the 2007 survey, and 38 minutes in the 2005 survey.

·         More than one-third of readers keep their paper for more than six days, enabling them to revisit a story or advertisement at their leisure.

NNA surveyed adults in markets served by newspapers of less than 25,000 circulation.