Sprouts Farmers Market will hold a weekend-long, grand-opening celebration of its new store in the Shops at Mira Vista in Rollingwood beginning Friday.

Opening day festivities for the highly anticipated natural foods grocery store begins with a ribbon- and pie-cutting ceremony at 6:55 a.m. Friday. The first 200 patrons will enjoy a free breakfast buffet, and there will be raffle drawings throughout the day.

On Saturday, the first 200 shoppers will receive goodie bags and hometown band, The Fireants, will play from 6-9 p.m. All weekend, Sprouts will give out free reusable shopping bags while supplies last.